When the talk is on elevating traffic on a website, there are two (2) basic options. These are the pay-per-click (PPC) advertising or search engine optimization (SEO). For a fact, one can pay for traffic with the use of PPC advertising programs endowed by Google Adwords, Yahoo Search Marketing and others. These allow one to display ads in the sponsored results section of every search engine’s results web page. After, there is a sort of payment, which is based on how competitive the SEO keyword is. This takes place whenever a viewer clicks at your ad to the website. For competency, if you are located in Vancouver BC or Montreal QC, you can hire an SEO company, like the https://aplusdigital.ca/.
You may ask which approach is better? Actually, it relies on the needs and budget for a website. To get faster traffic and have the budget to pay for it, then PPC is the choice for you. On the other hand, when you are operating on a limited budget, it may be more important to invest time in looking for high search rankings with SEO.
Below are three (3) questions to consider when opting to use whether SEO or PPC for your website:
1. How big is the budget for your website advertising? When opting for SEO or PPC, you are asked first to think of the amount of advertising budget your business can pay for. In this lieu, you may set your daily spending limit to a lower amount. It is a good idea to begin with a minimum of $5 to $10 for each day.
When you have zero budget committed to advertising, you will have to use the free SEO methods. On the other hand, if you are willing to have even a little capital to use in PPC advertising, why don’t you think of giving it a try because it allows a number of benefits, like faster testing and protection from SEO algorithm updates.
2. How high are the average CPCs in your industry?
Aside from the overall advertising budget, you will need to take a look at what other persons in the industry are paying for advertisements. Usually, PPC platforms permit users to bid on what they can pay for a single keyword click. Such fee is known as the “cost-per-click” (CPC). For a fact, the average CPCs can post to be much higher. Those prices will lead to more difficulties for new advertisers to gather profit from PPC traffic. In this lieu, choosing SEO might the right decision.
3. How competitive are the SERPs in your niche?
You also may define how viable the search engine results pages (SERPs) are for your target SEO keywords. To perform this, add your keywords into the Google External Keyword Research Tool, which will inform you the calculated competition level and the number of advertisers requesting on your SEO keywords and the average CPCs.
Across the most competitive industries, you may see that results pages for your target SEO keywords are conquered by authority websites. Such can be nearly not possible to add without a particular investment of time and money. In this lieu, it may greatly make more sense to pay for traffic through PPC promotions.
In conclusion, although, it is not usually needed to make an “either-or” choice. When both are combined, PPC and SEO can act greatly. Remember to ask yourself the said three (3) questions and get to know the optimal mix of PPC and SEO for your website.